Realtor Marketing Tips on Listing Presentations, Prospecting and on Goals

Keep them short!stick when it comes to running with consumers. We
The longer your appearance goes the weaker it gets.spend a few weeks working with a buyer only to
A short, focused appearance will speak volumes forfind out later on they are not qualified to buy, ready
you. The longer a list presentation takes, the worseto buy or even willing to buy. We might suddenly get
it gets. The realtor begins to promise more and morea call from them letting us know they bought from
in marketing and advertising to procure the listing.another real estate agent as out for a walk. Also you
The commission charge tends to decrease and thekeep in mind that you never work without a Buyer
listing cost tends to increase. This leads to longerAgency Agreement.
marketing, less profit, or ultimately an expired listing.Fix referral Seeds in early!
Consider you are a real estate agent, not a sensationPlant such seeds very early in your relationship with
worker. If what your prospect wants is possible,your customers so that you can harvest on later
then look to see if you can provide the service. It isdays on as they see you more and more convey
better to say No, Thanks and Goodbye.with your services. Why are you waiting until the
Often recall your old client database!transaction is complete to ask for referrals? Referral
The more and more you keep in touch with your oldbusiness reduces your sales operating cost and sales
clients, your job will become much easier. If you don'tcycle. When the transaction is complete, ensure that
have such things, you risk the chance that you areyour Realtor closing gifts are making referrals.
sending them the message that they were justReferrals can build your level of fulfilled clients. The
another transaction and didn't mean much more tocycle self perpetuates with more satisfied customers
you. That could be a very expensive message.referring others to you. Knowledge and proficiency
Consider old clients as one of your “farms”do count. When you trying to cut corners to save
So you better keep in touch with them.very few dollars, you generally get what you pay for.
Ensure the good Buyers from the Liars!So keep your mind of your own value and worth.
We have all found ourselves on the short end of the